Skincare Expert.
Educator.
Author.

“Dija is a valuable member of the British Beauty Council’s Advisory Board. Since day one she has shown up, spoken up and worked hard to champion her peers and industry sector. She is professional and hard working, knowledgable and her work is of the highest standard. It’s a sincere pleasure to work alongside Dija to make the changes our industry needs.“

- Millie Kendall MBE, CEO - British Beauty Council

As well as being an incredibly talented aesthetician, Dija has created brilliant resources like the Black Skin Directory and raised awareness for diversity within the beauty community. She's a leading voice in the field.”

- Anita Bhagwandas, Freelance Beauty Director

“ Dija is a dynamic, respected and authoritative voice within the aesthetician and skincare space. It's crucial to have someone as experienced and knowledgeable as Dija to advocate on behalf of people of colour regarding our particular skincare concerns. Especially as misconceptions about black skin continue to exist which then negatively impacts on treatments we choose to have. This lady knows so her stuff, so if she says that we need to wear sunscreen – we'd better listen up!”

- Irene Shelley - Editor-in-chief of Black Beauty & Hair Magazine

“Dija has cemented her reputation as one of the UKs most authentic and trusted resource for everything skin. Her impressive product knowledge plus her truthfulness means that West Room Aesthetics will always be on the top of my lists.”

- Sharmadean Reid MBE - Founder and CEO of Beautystack and The Stack World

“When I met Dija I was immediately struck by her down to earth, no-nonsense approach, dedication to the British beauty industry and to promoting inclusivity and diversity for all stakeholders. She works hard to break down barriers and access to skincare and beauty for women of colour. What she doesn’t know about skincare isn’t worth knowing.

- Deborah Joseph, Editor-in-Chief - GLAMOUR Magazine

“I have been honoured to call Dija a friend for a number of years. She is as professional as she is genuine, and warm as she is intelligent. She is the best at what she does, using her vast knowledge of science and technique and her wonderfully empathetic nature to always put her client’s needs first. I have recommended her to people for years and have no hesitation in continuing to do so.”

- Caroline Hirons, Beauty Industry Expert and best-selling Author