Dija Ayodele

With nearly two decades beauty industry experience, I an acclaimed skin care expert, entrepreneur and brain behind the award winning Black Skin Directory; an online platform founded in 2018 to improve access to professional skincare for people of colour. I’m also the co-founder of CLICKED! - an AI powered skin health tool built to make skincare less confusing. Also, I am a Vogue Business Top 100 Beauty Innovator 2024. I wrote the global best-seller Black Skin - The Definitive Skincare Guide.

I am an experienced and engaging host and public speaker and have graced numerous stages at home and abroad including the House of Commons, Vogue Beauty, Oxford University, Cosmoprof, Brown's University, The Financial Times and the British Association of Dermatologists amongst many.

Within the corporate beauty space I have worked with respected brands such as L'Oreal, Walgreen Boots Alliance, No7 Beauty, Galderma, Estee Lauder, Unilever and Shiseido Group as an international consultant and Key Opinion Leader (KOL).

I sit on several boards - British Association of Beauty Therapy & Cosmetology (BABTAC), British Beauty Council and Beauty Backed - a non-profit supporting beauty industry professionals.

I have built a loyal community of nearly 50k subscribers on social media and also enjoy social media content creation and presenting.

 
 
 
 

 what people say…

testimonials

“Dija is a valuable member of the British Beauty Council’s Advisory Board. Since day one she has shown up, spoken up and worked hard to champion her peers and industry sector. She is professional and hard working, knowledgable and her work is of the highest standard. It’s a sincere pleasure to work alongside Dija to make the changes our industry needs.“

- Millie Kendall MBE, CEO - British Beauty Council

“Dija has cemented her reputation as one of the UKs most authentic and trusted resource for everything skin.”

- Sharmadean Reid MBE - Founder and CEO, The Stack World

“When I met Dija I was immediately struck by her down to earth, no-nonsense approach, dedication to the British beauty industry and to promoting inclusivity and diversity for all stakeholders. She works hard to break down barriers and access to skincare.”

- Deborah Joseph, Editor-in-Chief - GLAMOUR Magazine

“I have been honoured to call Dija a friend for a number of years. She is as professional as she is genuine, and warm as she is intelligent. She is the best at what she does, using her vast knowledge of science and technique and her wonderfully empathetic nature to always put her client’s needs first. I have recommended her to people for years and have no hesitation in continuing to do so.”

- Caroline Hirons, Beauty Industry Expert and best-selling Author

 
 
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