Dija Ayodele is a tech founder and skincare expert building the future of AI-powered skin health. As co-founder of CLICKED!, she's leveraging nearly two decades of hands-on industry expertise to create personalised, confidence-boosting skincare guidance that cuts through the noise.
She is a bestselling author (Black Skin: The Definitive Skincare Guide, Harper Collins, 2021), Vogue Business Top 100 Beauty Innovator 2024, and public speaker. Dija previously founded the award-winning Black Skin Directory.
She's partnered with L'Oréal, Estée Lauder, Unilever, Shiseido Group and Galderma, and has spoken at Oxford University, the House of Commons and Vogue Beauty.
